Customer loyalty should be built in the first encounter itself
If potential customers are not engaged directly from the time they begin to interact with your digital property, they'll be lost forever. People's attention span is dwindling over time and it's even lesser in which the online medium is concerned.
Your digital marketing strategies will need to incentivize consumers immediately. Clients should not have to jump through hoops to make rewards and if your electronic marketing efforts involve them doing this, they won't think twice before ditching it and moving on to another business that provides them the identical service at a much more hassle-free method.
Your business should aim for consumable loyalty' to make the ideal match of a reward at the precise time once your client is the most receptive. This is a superb way for the business to maximize your advertising message in as little time as possible.
Your focus should not be on beliefs, but on minutes
Impressions merely indicate whether an ad was seen by a customer. They don't provide any other type of insight like if they enjoyed the advertisement or even engaged with that. Brands and companies should, therefore, focus on minutes instead.
Why these moments are significant, is because they embody a specific kind of emotion. Every electronic marketing strategy has some amount of moments. They may vary in degrees of intensity, but they exist.
The effects of your effort are at its best when the customer you are targeting is feeling a specific emotion, or with a moment. These minutes can be negative or positive.